Clinic Edge · Know Your Numbers

Find what a new patient really costs you

Seven numbers in, your worst step out. About 15 minutes, once a month.

You needLast month's ad spend · your CRM · your schedule · your billing records

1. Fill in last month

Use your CRM and billing records, not the ad platform's dashboard. It counts clicks and form views as "results."

2. Your results

Fix the worst step first, not the biggest number.

Check your numbers: each line from B to F should be equal to or smaller than the line above it. For example, you can't have more good fits than people who showed up.
These are example numbers. Click any box to clear them and enter yours.
Fill in the seven numbers to see what a new patient costs you and which step is losing the most patients.
Track it every month in Google Sheets

Your own free copy to update each month. It turns your worst step red and tells you what to fix first.

Get the free spreadsheet →

Worst step after the consult? Fix the consult before you buy more leads. We work on that step with clinics.

Apply to work with us
One thing most clinics missIn our experience, many patients take months to decide. Someone treated in June may have first called in February. Judge your marketing on the last three months together, and don't turn off a campaign after four weeks just because no one has started treatment yet.
About the rangesThe "healthy from" marks are our starting ranges from working with clinics, not promises. Once you have three months of your own numbers, compare against those instead.
Clinic Edge · Powered by Guidepost · Marketing guidance, not financial advice · Your numbers stay in your browser.